tages, not the least of which is lower cost. But with digital printing it wasn't always an option: digital print engines, especially cut-sheet machines, just couldn't run the lighter stocks many jobs required. But with the new VarioPrint and VarioStream systems this is no longer the issue, which lets you choose from a wider selection of substrates.

　　Consider new software options for workflow The old programmer's adage of "software makes hardware work" is ever more true today. The latest PRISMA software for digital printing expands the scope of virtually everything you can do and adds substantial efficiencies to your operations. But you have to get ready to leave some of your older, outmoded processes behind and get your staff to commit to a new way of thinking. But the change can transform your business.

　　Finally, it is important to always be open to examining and considering new technologies as they are introduced--and doing so objectively. Ask questions about how a new technology can fit your operation, expand your capabilities, let you serve your customers better, and help bring in new business. About the time you read this, Océ will be introducing new printing systems that will significantly change the playing field in high speed digital printing. These systems not only deliver what our customers have been asking for, they respond to broad market needs for efficient and economical production of a wide range of documents. I'm really looking forward to telling you about these machines, and helping you think about all the different ways you will be able to use them.

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